Livvi Franc is an artist to look out for. She is a luscious 21 year old diva-in-the-making with distinctive vocal and songwriting ability. This Bajan beauty is one part island girl, some parts maneater, and all parts uniquely Livvi. The debut single "Now I'm That Bitch," produced by Salaam Remi (Amy Winehouse), sends a clear message - a "Bitch" is all about "Being In Total Control of Herself" and Livvi is certainly in control on her debut album, featuring production from RedOne (Lady GaGa), JR Rotem (Rihanna, Leona Lewis), Greg Kurstin (Lily Allen, Kylie Minogue), and more. Born Olivia Charlotte Waithe to a Barbadian father and English mother, Livvi Franc’s music mirrors her ethnic background. “My music is a mixture of music influences- pop, R&B, country, and soca. My parents exposed me to everything from Bob Marley to the Beatles, and on my own, I developed a love for artists such as Etta James, Nelly Furtado, The Cranberries, Alanis Morrisette and UB40.” Her musical influences can be heard in her sound. Her soulful vocals are tinged with traces of R&B smoothness, pop/soca energy and country story-telling and emotionless
Was skeptical when i saw the comment, "next Rhianna".. but im hooked. Quirky touch in 'Free'. Mixture of pop and r&b in 'This Is A Raid". However, the beginning of 'Hummingbird' reminds me of Colbie Caillat.. a little twist can be found, but the resemblance is there. Upon hearing it on repeat mode thrice, i realised a few tracks can get kinda annoying as her voice has that jagged tone that is rather not pleasing. Also, she reminds me of some pop/r&b/rock artist that i have yet to put some names to it. Neverthless, overall an unpredictable mix of songs that surpringsly falls well together.
Rating: 2.5/5 (try it at hmv before you buy)